Get the guidance you need to start.

You want to make a difference. You have an idea for a business that does social good. But how do you start? Sign up for a complimentary one-on-one coaching call with a seasoned social entrepreneur. 

The stakes are high.

You see a need in the world that you can’t unsee. There’s a cause that burns in your heart.

The status quo tells us, “That’s just the way things are.”

The status quo is that you get up every day and act as if nothing is wrong with the world. It’s easy to be lulled into inaction by the status quo.

There is a high price for doing nothing.

  • Unless you do something, the world will remain unjust.
  • You’re missing the opportunity to make a difference.
  • You’re missing the chance to live to your full potential.
  • You’re missing the chance to live a life of significance.

It’s time to kick the status quo in the teeth.

Free mentor for social entrepreneurs.

I know how frustrating it can be

Tony Loyd
Tony Loyd, Chief Learning Officer, Culture Shift Companies

If you don’t know me, I’m Tony Loyd.

For years, I worked as a Fortune 500 executive.

I watched as companies prioritized the shareholders over the other stakeholders such as the planet, communities, and employees.

I knew there had to be a better way. But I had no idea where to start. The pull of the status quo seemed too great.

In 2014 I met a group of social entrepreneurs – people who made a dollar and a difference. They made money, but the money went toward a mission.

Today, I’m a best-selling author, TEDx speaker, and coach to social entrepreneurs.

I host one of the world’s most downloaded podcasts.

I have interviewed hundreds of social entrepreneurs. I found that successful social entrepreneurs follow predictable steps.

Here’s what I found. Success leaves clues.

You can learn what makes them successful.

Free coaching for social entrepreneurs


What My Clients Say

Tony is a tremendously gifted and capable professional. He transformed the global training and development world in Diversey from a hodgepodge of unaligned and disoriented programs into a coherent and business driving force that truly provided Diversey with a competitive advantage it didn't have prior to Tony's arrival.
Jim Larson
SVP, Diversey
Tony is a highly knowledgeable and successful business professional. His depth of knowledge in the area of learning and human performance are bar none. I often look to Tony as an area of reference and knowledge. Working with him is a pleasure.
Cheryl Dewar
Principal at EY
Tony does a great job of using appropriate humor to establish a sense of calm and make interactions more enjoyable when needed. His multicultural understanding and breadth of experience have been very valuable for the work we have done together.
Sarah Alt
Founder, Ethical AI Consortium
The need is urgent. The time is now.

Overcome Resistance

Change is difficult, complex work. It’s easy to get stuck. We’ve seen five common reasons why people fail to start – and how they overcame those excuses.

"I have financial obligations."

That's why we use a small-stakes approach to change. Bu doing low-fidelity experiments, you can learn a lot about what works, and what doesn't, before you spend money.

"I don't have enough time."

By following a systematic process, one step at a time, you can make progress without wasting time.

"My idea isn't big enough."

We say "Think big. Start small. Build fast." By following a roadmap, your idea will emerge and improve over time with feedback from those you serve.

"I lack the skills and knowledge."

That's why we provide courses to sharpen your entrepreneurial skills.

"It's all overwhelming."

We provide a step-by-step process. You'll know exactly where you are, where you are heading, and the steps in between.

Go-it-alone doesn't work.

When you’re alone, you waste time, miss opportunities, lack guidance, and fail to reach your potential. You need a step-by-step plan to make a difference. 

Ready to make an impact?

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