Your Startup Readiness Results

Remember that the roadmap consists of four focus areas:

• Leadership – Leadership starts with you. What are your values, vision, and purpose? Then, leadership moves from me to we – what are our shared values and vision?
• Market – Every business solves a problem for a customer. But who has the problem? How big is the problem? How urgent? Why has the problem persisted?
• Product – To solve customers’ problems, you develop a value proposition. What’s your product or service? How are you different? What’s your unique selling proposition?
• Finance – Every business has to grow profitably and sustainably. How do you sustain your business? How do you generate revenue? How do you keep more of the money you make? What’s your business model?

To accomplish a focus area, complete the milestones. The milestones are completed by activities. 

Because you can’t do everything at once, the map is divided into three stages. 

• Design – You are validating your idea and building your product. You are talking to potential users about your idea.
• Develop – You have built a Minimum Viable Product (MVP), and are talking to early customers. As you gain feedback from actual users, you are iterating.
• Grow – You have a product with many active users. You are working on growing users, sales, revenue, and profit.

Activities add up to milestones. Milestones make up focus areas. Focus areas are divided into three stages.