The results of your Startup Journey self-assessment are below. Bookmark this page, or print out the results using your browser’s print function.

How to Use This Information: 

  1. Review the results for the milestones below. The milestones should provide you with possible next steps. 
  2. Build a virtual data room to store documents. 
  3. Spend time in reflection. Write down your answers to the questions at the bottom of this page. 
  4. Select the next milestone you will accomplish. 
  5. Do you want to talk to someone about your values? Schedule a complimentary strategy call today.   

Step 1: Review the Milestones

Remember that the roadmap consists of four focus areas:

  • Leadership – Leadership starts with you. What are your values, vision, and purpose? Then, leadership moves from me to we – what are our shared values and vision?
  • Market – Every business solves a problem for a customer. But who has the problem? How big is the problem? How urgent? Why has the problem persisted?
  • Product – To solve customers’ problems, you develop a value proposition. What’s your product or service? How are you different? What’s your unique selling proposition?
  • Finance – Every business has to grow profitably and sustainably. How do you sustain your business? How do you generate revenue? How do you keep more of the money you make? What’s your business model?


To accomplish a focus area, complete the milestones. The milestones are completed by activities. 

Because you can’t do everything at once, the map is divided into three stages. 

  • Design – You are validating your idea and building your product. You are talking to potential users about your idea.
  • Develop – You have built a Minimum Viable Product (MVP), and are talking to early customers. As you gain feedback from actual users, you are iterating.
  • Grow – You have a product with many active users. You are working on growing users, sales, revenue, and profit.


Activities add up to milestones. Milestones make up focus areas. Focus areas are divided into three stages. 

QSM Chart Waypoint Map
QSM Chart Waypoint Category

Step 2: Document Your Progress

If you haven’t already done so, now is the time to create a Virtual Data Room to house your important corporate documents. You will want to keep accounting statements, company policies, contracts, human resources documents, intellectual property filings, legal documents, marketing brand guides, and regulatory filings. 

Step 3: Answer These Questions:

Spend time quietly reflecting on your top values. Write your answers to these questions. 
  1. Which stage am I currently in? 
  2. Of the four focus areas, where have I made the most progress? 
  3. Which focus area needs the most attention now? 
  4. Which milestones have we missed? 
  5. What’s next on our startup journey? 

Step 4: Select Your Next Milestone

Once you document your progress to date, it’s time to select your next milestone. 

Step 5: Ask for Help

Do you want to talk to someone about your progress on the startup journey? Schedule a complimentary strategy call today.  

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